If you are not familiar with the term Geo Targeting, it’s the method used by search engines to determine where you’re searching from, so they can provide you with best search results or ads based on your location (i.e. country, region/state, city, post/zip code etc.)

A simple explanation of geo-targeting is that the 'ideal' is envisioned to be is that if a searcher in Sydney types ‘real estate’ in Google and person in New York types ‘real estate’ and a person in Hong Kong types ‘real estate’ all three will get a list of real estate’s from their geographic location. An overview of possible methods which may/are/will being/be used to determine Geo-targeting by Google could possibly include domain names, Google webmaster tools, hosting locations, Language / Colloquialisms, Street Address, Regional inbound links, Anchor Text, Title, User behavior etc.

Our geo-targeting techniques, keyword insights and landing page optimization will help you develop a local PPC campaign that produces a high return on investment.

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