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If you are spending or looking to spend approx $2,000/annum for your Search Engine Marketing Campaigns at Google Adwords, Yahoo! Search Marketing, and/or Microsoft adCenter, then our full service PPC management services are available and will be perfect fit for your needs. With successful projects that we have carried for our client will help us in understanding your business and your goal and provide extremely cost effective solution to increase your ROI.
Pay Per Click (PPC) Advertising is an advertising system where advertisers pay their host only when their ad is clicked. Advertisers bid on the relevant Keywords depending on the business they want to target. PPC Ads on search engines are easy to spot as they appear on Top or Right Hand Side under “SPONSORED LINKS” category. PPC Advertising is keyword based, which means it is based on the term/keywords which users put in search engine.
Quality & Relevant Keywords are important factor for running PPC Campaign along with factors like eCPM, CPC and CTR.
eCPM - Effective cost-per-thousand impressions. Earnings per 1000 impressions. Cost to show your ad a thousand times in your website.
CPC - Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks on his/her ad.
CTR - Click through rate (measure of how often users click on your ads). If your ad receives one click for 100 views, you are said to have a CTR of 1% or 0.01.
Start Your PPC Campaign with SearchRankPros
To give a head-start to your PPC Campaign, we would collect information which will help us to understand your business and your requirement/goal, including analysis of your website to move ahead in planning PPC strategy.
Stage I – Initial Set Up of PPC Campaign
- After Reviewing Your Website And Understanding Your Business, We Will Set Up Initial Expectations And Specific Goals.
- Develop The Initial PPC Strategy.
- Design and Build 2 Proper Campaigns for Both Search & Content Network Advertising (Depending on our client needs).
- We Perform Comprehensive Keyword Research And Selection.
- With The Use Of Selected/Approved Keywords, We’ll Create Text Ads And Will Review The Landing Page.
- Competitor analysis - keywords, text ads and the landing page from the competitors along with their strategies.
- Fraud clicks monitoring.
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Once we are done with the setup and analysis phase, we will be ready to launch your campaigns and bring in new visitors. Using our best practices for PPC setup, we will attain great vision on traffic and results of your PPC advertising investment. A great setup is the foundation to PPC success. It allows us the opportunity to see data clearly, and make proper changes quickly and efficiently to benefit the bottom line.
Stage II – On-going Campaign Management
PPC is an on-going process which needs continuous analysis, updating strategy and keeping the platform up to date by bringing in necessary changes. We will be providing you Monthly Reports which will help you in viewing the increase in traffic for your site.
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- Ongoing PPC Strategy Development.
- Continual Bid & Position Monitoring To Achieve Desired Results and Increase ROI.
- Ongoing Keyword Performance Analysis, Additions & Deletions.
- Ongoing Ad Copy Analysis and Testing.
- Continued Conversion Tracking Analysis.
- Detailed Monthly PPC Reporting & Analysis.
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As search engines continuously change their algorithms and competitors invest in optimizing their websites, it is important to monitor search engine rankings, analyze site traffic, and make changes to the campaigns managed by SearchRankPros in order to ensure a high ranking in search engines.
Please contact us on 248.636.4666 to avail our End-to-End PPC Management Services.
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