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Keyword Researching & Analysis

Increase web presence by using the words people use when they’re searching. This is the science of using the right keyword in the right place for a high ranking.

Proven Formula for Keyword Research & Analysis

Right Keyword x Right Place  +SearchRankPros  =  High Ranking in Major Search Engines

Keyword Research can be defined as choosing the words, which best describe your product or service as, this is most important step which gives a head start to the complete SEO process and success of any SEO procedure depends on how thoroughly Keyword Research has been done.

Keywords are the words which are most likely to be used by potential customers at search engines and directories.

This Keyword research consists of a variety of inputs, both qualitative and quantitative, both creative and analytical. Keyword Research plays a crucial role in assuring that your prospective customers will find you when they are looking for your specific products and services. Keywords drive traffic to your site by using the words people use when they’re searching in any major search engines.

Keyword Research at SearchRankPros is carried out only by experienced internet marketing experts who first analyze your website, understand the goal for what you are trying to achieve, think like a Prospective Customer as we select keyword phrases that reflect what a prospective customer will enter in at the search site.

Keyword Research is done keeping following important aspects in mind

Keyword Density -
Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.

Keyword Frequency -
Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.

Keyword Prominence -
  Keyword prominence refers to how prominent keywords are within a web page.

Keyword Proximity -
Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.

Process Followed by SearchRankPros for Keyword Research

Collecting Relevant Keywords -
We at SearchRankPros think like a Prospective Customer as we select keyword phrases that reflect what a prospective customer will enter in at the search site.

Keyword Analysis -
In Order to get the real data of monthly searches, competition, exact phrase competition we use paid as well as un-paid tools like Google Adwords, Wordze, Overture, Nichebot. This gives the exact idea whether a particular keyword is worth to be targeted or not.

Selecting the appropriate keywords -
This is the stage where we concentrate most, as success of any SEO Campaign for our clients depends on the kind of keywords selected. Appropriate keywords only can guarantee increase of your web presence in any search engine.

Calculating Keyword Effectiveness Index (KEI) -
KEI is the method of comparing the number of searches for a keyword to the number of results in the search engines. Keyword Effectiveness Index starts at zero and goes up to an indefinite number. The lower a keyword's KEI the harder it is to rank for it. With our experience and efforts we target keywords having higher KEI, which can give immediate positive results.

Approval -
We believe in team work for success of any process. So carefully selected keywords by our internet marketing experts are sent to client for approval on which we do analysis again to see the ranking of those words prior to our optimization process.

At SearchRankPros, we help you to make a firm and ample base of SEO Process which will not only get traffic, but will get valuable, ‘qualified’ traffic that can lead to actual conversions and increase your ROI in turn.

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